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Why the CU Direct Connect Program is Successful

Experience

CU Direct Connect has over 15 years of experience providing indirect lending solutions to 49 Colorado & Wyoming credit unions and 450+ dealerships throughout Colorado.

Credit-Union Owned

CU Direct Connect is owned by 37 credit unions.  All underwriting criteria are managed by credit union committees - so the credit unions have complete control over the underwriting.

Member Satisfaction

In 2007, member satisfaction with the indirect lending program was at 95% - an impressive indication that the CU Direct Connect program is working for the valued credit union members.

High Quality Paper

In 2004, 81% of indirect lending program was 680+.  In 2005, the numbers are even higher - 83% of paper is in the 680+ category.

Market Share for Credit Unions

Per Callahan, Colorado credit unions have 27.9% auto loan market share vs. 16.7% for the United States.

Protecting Members

The CU Sign Up program, signing up new members at the dealership using an online tool, uses processes to ensure that current members finance with their own credit union.

Quality New Members

The process used to sign up new members at the dealership ensures that potential members are matched using proper membership eligibility, and fraud/OFAC checks are made on every new member to protect the credit unions.

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